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LogoBLOOM CONSULTINGJOURNAL
  • Place Branding
    • How to Ensure Longevity of Nation and City Brands?

      Decoding the Bloom Consulting Nation Brand Wheel ©

      What is soft power?

      Nation Branding vs. Nation Marketing: What’s the Difference?  

  • Placemaking
    • Placemaking and the quality of “Public places”

      What is Placemaking?

      Cities and the new zeitgeist: Understanding the dematerialized world

      Key elements to successful placemaking in the new decade

  • Digital Identity
    • Swedish case study: What search data reveals about the impact of the pandemic on tourism

      Who’s managing the Digital Identity of nations and places?

      D2 Digital Demand ©, results may surprise you.

      Here’s why tourism destinations can’t afford to ignore search-engine results

  • Research
    • InsightsRankingsReports

      The Impact of Nation and Place Brands on the Local and Global Economy

      Highlights of the Country Brand Ranking 2024 | 2025 Tourism Edition

      Highlights of the Country Brand Ranking 2024 | 2025 Trade edition

  • Places
    • Laying the foundations of a new Place Brand for the Great Southern Region in Australia  

      First AI-driven Nation Branding Strategy

      Finland – playing the long game

      Australia: A new approach to Nation Branding

  • Our Work
    • EducationExperts OpinionKeynotes & PresentationsPublications

      Jose Torres and Keith Dinnie discussing Nation and City Branding future and trends

      From development to tourism harmonization

      The Bloom Consulting Academy

  • Behind the Scenes
    • Unpacking Bloom Consulting: Culture, Brand Behaviours & Passion for Nation Branding

      Interview with Jose and Keith

      Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia

      Interview with Anna, Nation and Place Branding Consultant at Bloom Consulting

  • Podcast
    • Engaging with Stakeholders

      Nation Brand Management Model

      Audit and Activate Touchpoints in Place Branding

      Be on-brand, stay on-brand

Behind the Scenes

  • Behind the Scenes
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    Bloom Consulting Culture, Brand Behaviours and Passion For Nation Branding

    Unpacking Bloom Consulting: Culture, Brand Behaviours & Passion for Nation Branding

    Keith Dinnie, new President, alongside Jose Filipe Torres

    Interview with Jose and Keith

    Signing the agreemend about Bloom Consulting Saudi Arabia office launch

    Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia

    Interview for Bloom Consulting Journal with Anna

    Interview with Anna, Nation and Place Branding Consultant at Bloom Consulting

    Philippe Mugnier Global Director for Tourism Development at Bloom Consulting

    Interview with Philippe, Tourism Development Global Director at Bloom Consulting

    Filipe Roquette, Managing partner, Nation and Place Branding Director, at Bloom Consulting

    Interview with Filipe, Nation and Place Branding Director at Bloom Consulting

    Interview with Phillipe and Jose on Attract and Bloom Consulting Merger

    Interview with Philippe and Jose on Attract and Bloom Consulting Merger

    Day at work with Jolanta, CMO at Bloom Consulting

    Day at work with Jolanta, CMO, Nation and Place Branding Consultant...

    COO at Bloom Consulting, Arita Berzina

    Interview with Arita, Chief Operations Officer at Bloom Consulting

    Gonzalo Vilar at work at Bloom Consulting

    Interview with Gonzalo, partner and place analytics director at Bloom Consulting

    12Page 1 of 2
    Bloom Consulting
    Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
    Depuis 2003, Bloom Consulting développe des stratégies de marketing territorial pour divers gouvernements nationaux et locaux du monde entier, en collaboration avec les responsables politiques, présidents et directeurs d'offices du tourisme et d'agences de développement ou d'investissement.
    Desde 2003, a Bloom Consulting tem vindo a desenvolver estratégias de marca-país e marca-cidade para diversos governos locais e nacionais em todo o mundo, colaborando com primeiros-ministros, presidentes, presidentes de câmara, responsáveis por organismos de turismo e directores de agências de investimento.
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    @ Bloom Consulting | Since 2003
    @ Bloom Consulting | Desde 2003
    @ Bloom Consulting | Depuis 2003