Filipe Roquette
Filipe has been collaborating with Bloom Consulting in several projects since 2008 and in 2013 he became the Managing Director of Bloom Consulting Portugal.
- Place Branding
A Ideia Central: a base de uma estratégia de Place Branding
Perceções erróneas e desinformação Corrigir perceções que não correspondem à realidade de um país, região ou cidade, através…15 passos do Place Branding
Os 15 passos do Place Branding é um guia para os gestores de Marcas Territoriais. Um manual, passo-a-passo para desbloquear o complexo…A importância dos logos no Place Branding
Os países, regiões e cidades podem ter o seu logótipo, mas não devem esperar que este seja a solução para uma estratégia…Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…
- Placemaking
- Identidade Digital
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…As razões porque os destinos turísticos não podem ignorar os resultados dos motores de busca
Países, Regiões e Cidades sabem que precisam de gerir estrategicamente a sua marca – não só com o objetivo de gerir a reputação, mas…
- Pesquisa
Measuring the impact of Place or Nation Branding strategies: Bloom Consulting initiates new study
Bloom Consulting initiates leading survey to be presented at the City Nation Place Conference At Bloom Consulting, we are…Meta trends and implications for Nation and Place Brands: Part 3
Part 3: Pandemic & the next big thing Meta Trend 7Pandemic The final meta trend…Meta trends and implications for Nation and Place Brands: Part 2
Part 2: Economy, Migration & Government Meta Trend 4Government One of the most vital variables…
- Lugares
Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, uma Marca Territorial em constante inovação
Um dos mais antigos destinos turísticos da Europa (Background) Ponto de partida para um mar imenso, a Região da…Israel: quando uma entidade independente decide criar uma Marca País
Uma nação moderna com História (Background) Localizado no Médio Oriente e na costa do Mediterrâneo, Israel faz fronteira com a…
- O Nosso Trabalho
15 passos do Place Branding
Os 15 passos do Place Branding é um guia para os gestores de Marcas Territoriais. Um manual, passo-a-passo para desbloquear o complexo…Brand Africa: an asset to unlock potential
Africa is the world’s second-largest and second most-populous continent. It boasts a mind-bogglingly vast array of wildlife, as it is home to some of the world’s most famous nature.Preparing future Place Branders for the Climate Emergency
Students in the BA Advertising PR and Branding at Middlesex University recently benefited from a guest lecture by Malcolm Allan, President of…
- Bastidores
Interview with Gonzalo, partner and place analytics director at Bloom Consulting
Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place…Interview with Mariane, Nation and Place Branding consultant
Following an established career in the media spanning over 20 years, our Nation and Place Branding Consultant, Mariane Broc, certainly never predicted that her professional life would follow…Day at work with Cristiana, Place Brand consultant at Bloom Consulting
Cris has worked with Bloom Consulting since 2018 as a Nation and Place Branding Consultant, contributing to over 10 client projects in…
- Place Branding
A Ideia Central: a base de uma estratégia de Place Branding
Perceções erróneas e desinformação Corrigir perceções que não correspondem à realidade de um país, região ou cidade, através…15 passos do Place Branding
Os 15 passos do Place Branding é um guia para os gestores de Marcas Territoriais. Um manual, passo-a-passo para desbloquear o complexo…A importância dos logos no Place Branding
Os países, regiões e cidades podem ter o seu logótipo, mas não devem esperar que este seja a solução para uma estratégia…Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…5 signs you need a Place Brand strategy
1. Lack of global awareness Imagine, you’re traveling abroad and spark up a conversation with a local. You…
- Placemaking
- Identidade Digital
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…As razões porque os destinos turísticos não podem ignorar os resultados dos motores de busca
Países, Regiões e Cidades sabem que precisam de gerir estrategicamente a sua marca – não só com o objetivo de gerir a reputação, mas…Como a Identidade Digital se reflete nas Marcas País e Cidade
Presença digital, resultados das pesquisas e reputação online. Não há como contornar a crescente importância desta pirâmide interligada no mundo atual. Países, Regiões e Cidades…
- Pesquisa
Measuring the impact of Place or Nation Branding strategies: Bloom Consulting initiates new study
Bloom Consulting initiates leading survey to be presented at the City Nation Place Conference At Bloom Consulting, we are…Meta trends and implications for Nation and Place Brands: Part 3
Part 3: Pandemic & the next big thing Meta Trend 7Pandemic The final meta trend…Meta trends and implications for Nation and Place Brands: Part 2
Part 2: Economy, Migration & Government Meta Trend 4Government One of the most vital variables…Meta trends and implications for Nation and Place Brands: Part 1
Part 1: Health, Conflict & Climate Change Introduction The following meta trends and their implications…
- Lugares
Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, uma Marca Territorial em constante inovação
Um dos mais antigos destinos turísticos da Europa (Background) Ponto de partida para um mar imenso, a Região da…Israel: quando uma entidade independente decide criar uma Marca País
Uma nação moderna com História (Background) Localizado no Médio Oriente e na costa do Mediterrâneo, Israel faz fronteira com a…Estocolmo, a Marca Cidade Inteligente da Escandinávia
De vila piscatória a capital sueca (Background) Estocolmo é a maior cidade da Suécia e a sua capital desde 1436….
- O Nosso Trabalho
15 passos do Place Branding
Os 15 passos do Place Branding é um guia para os gestores de Marcas Territoriais. Um manual, passo-a-passo para desbloquear o complexo…Brand Africa: an asset to unlock potential
Africa is the world’s second-largest and second most-populous continent. It boasts a mind-bogglingly vast array of wildlife, as it is home to some of the world’s most famous nature.Preparing future Place Branders for the Climate Emergency
Students in the BA Advertising PR and Branding at Middlesex University recently benefited from a guest lecture by Malcolm Allan, President of…The Antifragile City
It is no longer news that the world has undergone major changes, not necessarily disruptions, but certainly accelerations. Ongoing processes have been…
- Bastidores
Interview with Gonzalo, partner and place analytics director at Bloom Consulting
Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place…Interview with Mariane, Nation and Place Branding consultant
Following an established career in the media spanning over 20 years, our Nation and Place Branding Consultant, Mariane Broc, certainly never predicted that her professional life would follow…Day at work with Cristiana, Place Brand consultant at Bloom Consulting
Cris has worked with Bloom Consulting since 2018 as a Nation and Place Branding Consultant, contributing to over 10 client projects in…Interview with Caio and Jose on the merger of Places for Us and Bloom Consulting
How did the discussion to marry Places for Us and Bloom Consulting come about? Jose:
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