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BLOOM CONSULTING
JOURNAL
Place Branding
Strategic Branding 101: Moving Nation Brands beyond the logo
Integrating Soft Power in Nation Branding
How to Ensure Longevity of Nation and City Brands?
Decoding the Bloom Consulting Nation Brand Wheel ©
Placemaking
Placemaking and the quality of “Public places”
What is Placemaking?
Cities and the new zeitgeist: Understanding the dematerialized world
Key elements to successful placemaking in the new decade
Digital Identity
5 Tips to Improve the Digital Identity of a City Brand
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Who’s managing the Digital Identity of nations and places?
D2 Digital Demand ©, results may surprise you.
Research
Insights
Rankings
Reports
The Impact of Nation and Place Brands on the Local and Global Economy
Highlights of the Country Brand Ranking 2024 | 2025 Tourism Edition
Highlights of the Country Brand Ranking 2024 | 2025 Trade edition
Places
Laying the foundations of a new Place Brand for the Great Southern Region in Australia
First AI-driven Nation Branding Strategy
Finland – playing the long game
Australia: A new approach to Nation Branding
Our Work
Education
Experts Opinion
Keynotes & Presentations
Publications
How Strategic Branding Shapes Perception, Investment, and Global Competitiveness
Jose Torres and Keith Dinnie discussing Nation and City Branding future and trends
From development to tourism harmonization
Behind the Scenes
Interview with Iman, Nation and City Branding Director at Bloom Consulting
Unpacking Bloom Consulting: Culture, Brand Behaviours & Passion for Nation Branding
Interview with Jose and Keith
Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia
Podcast
Manage your Nation Brand: Reflect, Assess, Repeat
Making the Move to Nation Branding 2.0
Engaging with Stakeholders
Nation Brand Management Model
Bloom Consulting
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http://www.bloom-consulting.com
We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.
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Braga, the City Brand that brings history to the future
World Economic Forum – The Travel & Tourism Competitiveness Report
“Nation Brand Builders” by Jose Filipe Torres
Digital Country Index ©
Digital City Index ©
Bloom Consulting Country Brand Ranking©
Two Countries that prove Nation Branding works
Here’s why tourism destinations can’t afford to ignore search-engine results
How the Digital Identity of Nations and Places reflects on Place...
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Manage your Nation Brand: Reflect, Assess, Repeat
Making the Move to Nation Branding 2.0
Integrating Soft Power in Nation Branding
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