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BLOOM CONSULTING
JOURNAL
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BLOOM CONSULTING
JOURNAL
Place Branding
The role of events in Nation and Place Branding
The case for creating a Department of Nation Branding
A policy perspective on Place Branding
From vision to KPI: a data framework for strategic Nation Branding
Placemaking
Placemaking and the quality of “Public places”
What is Placemaking?
Cities and the new zeitgeist: Understanding the dematerialized world
Key elements to successful placemaking in the new decade
Digital Identity
5 Tips to Improve the Digital Identity of a City Brand
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Who’s managing the Digital Identity of nations and places?
D2 Digital Demand ©, results may surprise you.
Research
Insights
Rankings
Reports
The economic impact of City Brands in North America
Perception Elements: developing a taxonomy for Nation and City Branding
Key performance indicators for Nation and Place Brands
Places
Idanha-a-Nova: a 10-year Place Branding Strategy that worked
Laying the foundations of a new Place Brand for the Great Southern Region in Australia
First AI-driven Nation Branding Strategy
Finland – playing the long game
Our Work
Education
Experts Opinion
Keynotes & Presentations
Publications
The FIFA World Cup Impact on Nation Branding
The crisis that showed the world a different Middle East – Part II
The crisis that showed the world a different Middle East – Part I
Behind the Scenes
Nation and Place Branding: an interview with the authors of the new book
Interview with Iman, Nation and City Branding Director at Bloom Consulting
Unpacking Bloom Consulting: Culture, Brand Behaviours & Passion for Nation Branding
Interview with Jose and Keith
Podcast
Answering your Questions about Nation Branding
Monitor and Measure your Nation Brand
Manage your Nation Brand: Reflect, Assess, Repeat
Making the Move to Nation Branding 2.0
Bloom Consulting
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http://www.bloom-consulting.com
We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.
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Madeira, the Place Brand of constant innovation
What is the Brand-Nought (B0)?
Day at work with Olga, from Bloom Consulting
How destinations should prepare for the post-Covid-19
What Nation Brands must do to tackle Covid-19
The Covid-19 Study – The Impact on Nation Brands
The Covid-19 Study – The Impact on Tourist Behaviours
The impact of crisis management of the COVID-19 on Nation Brands
Day at work with Joao, from Bloom Consulting
Nation and Place Brands: 5 quick tips for crisis mode
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The economic impact of City Brands in North America
Nation and Place Branding: an interview with the authors of the new book
“Nation and Place Branding” by Jose Filipe Torres & Richie Karaburun
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