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BLOOM CONSULTING
JOURNAL
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BLOOM CONSULTING
JOURNAL
Place Branding
From vision to KPI: a data framework for strategic Nation Branding
Why Governance is essential in Nation and City Branding?
Strategic Branding vs. Tactical Marketing – why timing matters for countries.
Strategic Branding 101: Moving Nation Brands beyond the logo
Placemaking
Placemaking and the quality of “Public places”
What is Placemaking?
Cities and the new zeitgeist: Understanding the dematerialized world
Key elements to successful placemaking in the new decade
Digital Identity
5 Tips to Improve the Digital Identity of a City Brand
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Who’s managing the Digital Identity of nations and places?
D2 Digital Demand ©, results may surprise you.
Research
Insights
Rankings
Reports
Perception Elements: developing a taxonomy for Nation and City Branding
Key performance indicators for Nation and Place Brands
Artificial Intelligence and the Future of Place Branding
Places
Idanha-a-Nova: a 10-year Place Branding Strategy that worked
Laying the foundations of a new Place Brand for the Great Southern Region in Australia
First AI-driven Nation Branding Strategy
Finland – playing the long game
Our Work
Education
Experts Opinion
Keynotes & Presentations
Publications
“Nation and Place Branding” by Jose Filipe Torres & Richie Karaburun
How Strategic Branding Shapes Perception, Investment, and Global Competitiveness
Jose Torres and Keith Dinnie discussing Nation and City Branding future and trends
Behind the Scenes
Interview with Iman, Nation and City Branding Director at Bloom Consulting
Unpacking Bloom Consulting: Culture, Brand Behaviours & Passion for Nation Branding
Interview with Jose and Keith
Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia
Podcast
Answering your Questions about Nation Branding
Monitor and Measure your Nation Brand
Manage your Nation Brand: Reflect, Assess, Repeat
Making the Move to Nation Branding 2.0
Bloom Consulting
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http://www.bloom-consulting.com
We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.
Mail
Interview with Joanna Landau and Rebecca Smith on COVID-19 crisis management...
14 steps to Nation Branding
D2 Digital Demand ©, results may surprise you.
The impact of COVID-19 on Nation Brands in Latin America
Andorra, the holistic Nation Brand
Madeira, the Place Brand of constant innovation
What is the Brand-Nought (B0)?
Day at work with Olga, from Bloom Consulting
How destinations should prepare for the post-Covid-19
What Nation Brands must do to tackle Covid-19
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“Nation and Place Branding” by Jose Filipe Torres & Richie Karaburun
Perception Elements: developing a taxonomy for Nation and City Branding
Key performance indicators for Nation and Place Brands
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